EL CLASIFICADO READERS

Over 1,000,000 Readers - Average Age: 40

EMPLOYMENT PER HOUSEHOLD

• 1.5 Full Time
• 0.3 Part Time
• Average Monthly Rent or Mortgage is $902

COMPUTERS

• 48% Plan to Purchase a Home Computer
• 36% Have Internet Access at Home

AUTOMOTIVE

• Average Number of Cars per Household: 1.1
• 58% Plan to Purchase a New or Used Car/li>

FAVORITE AUTO BRANDS*

• 52% Toyota
• 10% Chevrolet
• 43% Honda
• 5% Cadillac
• 24% Nissan
• 29% Ford

GENERAL MERCHANDISE STORES VISITED RECENTLYENTLY*

• 33% Sears
• 56% Target
• 67% K-Mart
• 48% Home Depot
• 44% JCPenney
• 22% Radio Shack
• 70% Wal-Mart
• 22% Costco

MONTHLY MEDICAL EXPENSES

• 84% Under $100
• 8% $100 to $300
• 8% Over $300
• Annual Average per Household: $1,373

DOCTOR, CLINIC OR HOSPITAL VISITS

• Annual Average: 11.2

ANNUAL MOVIE TOTALS

• Total Movies Watched per reader: 36.5

FAST FOOD & DINING

• 83% eat fast-food in a one week period
• Est. annual fast food expenditure: $151M

GOOD or BEST SOURCE

• 685,216 weekly readers felt that El Clasificado is a Good or Best source for shopping info.