Digital Content Producer

Req #26932 Thursday, February 23, 2023 Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies UpCurve, Inc. and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures. To connect with us, visit www.gannett.com . Digital content producers on the Rochester team are significant drivers of audience growth and subscriber satisfaction. Specifically, they are charged each day with creating timely content, anticipating searcher intent and fashioning compelling content on social media channels of high interest to younger and diverse audiences such as Instagram Reels. Digital content producers are partners with each relevant team at the local site and also including the New York State Team. They follow the 36-hour rule to ensure subscriber-only content has compelling headlines, well-targeted SEO terms and an easy-to-read-or-scan mix of subheads, photos, video and graphics and links. They ensure subscriber-only content is posted mostly at dawn, as well as non-deadline metered content. They scour Google Analytics and social media to note whats trending and have carte blanche to create quick-turn work related to trending news or trending sports (or breaking news and sports) and post it within a matter of minutes. In short, the producers will have byline at least a few times per week. The producers instant message regularly with the content strategy analyst and have an encyclopedic knowledge of our sites goals and which content and techniques w