In the rapidly transforming landscape of digital media, Over-the-Top (OTT) platforms have redefined how content is consumed across the globe. With the rise of streaming services, viewers have shifted away from traditional TV broadcasts and satellite networks to more personalized, on-demand experiences. As a result, OTT app developers have become the architects behind this digital revolution, designing platforms that cater to the changing needs of audiences while embracing innovative technology to enhance user experience.