B2B Marketing Podcast

Understanding real buyer intent has become one of the biggest challenges in modern marketing. In this B2B Marketing Podcast on Buyer Intent, Rebecca Halpern, Senior Marketing Manager at Conduent, shares practical insights on how marketers can separate meaningful engagement from noise and focus on what truly drives conversions.

The podcast, part of Vereigen Media’s “From the Source” series hosted by Dave Steinmeyer, goes beyond surface-level tactics and explores how B2B marketers can build scalable growth engines using intent data, relevance, and alignment.