Webmaster

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Gaston College is seeking applicants for a Webmaster opening. SUMMARY OPEN UNTIL FILLED - Review of applications will begin 12/12/22 **Salary dependent upon qualifications. ** The Webmaster is responsible for developing and maintaining the main College website, as well as sites for the Foundation, Library, WSGE, Textile Technology Center and Athletics. This position will be the lead project manager and coordinate with internal and external partners for a full website redesign. The Webmaster is part of the Marketing and Communications team and reports to the Executive Director of Marketing and Communications. DUTIES AND RESPONSIBILITIES Work with the Executive Director of Marketing and Communications to lead a full website redesign project for the College. This will include developing a request for proposals, selecting vendors, researching needs, developing action plans/timelines, monitoring budget, etc. Manage the maintenance of the College websites, including receiving, facilitating, and/or resolving routine user requests (e.g., managing content, uploading documents, fixing broken URLs, etc.). This includes maintaining the existing sites during the redesign project. Assist in ensuring all website content follows current brand guidelines. Test websites across browsers, operating systems, and devices. Monitor lead generation forms to ensure they are working correctly with the CRM system. Manage SEO activities, including keyword research, technical SEO, page optimization, etc. Provide strategic, actionable insights for improving organic search rankings. Work with external partners as needed. Provide regular reports on the overall activity and success of website engagement. Identify trends and insights and recommend strategies for continuous improvement. Collaborate with other internal and external content editors, developers, and designers to create, edit, and publish content that supports the College's brand and strategic marketing objectives. Assist in the maintenance and development of website standards and guidelines for content managers. Train content managers on the use of the new CMS. Develop training materials, monitor usage and provide technical assistance when necessary. Collaborate with internal and external
Categoría: Empleos ›
Subcategoría: Internet ›
Gaston College is seeking applicants for a Webmaster opening. SUMMARY OPEN UNTIL FILLED - Review of applications will begin 12/12/22 **Salary dependent upon qualifications. ** The Webmaster is responsible for developing and maintaining the main College website, as well as sites for the Foundation, Library, WSGE, Textile Technology Center and Athletics. This position will be the lead project manager and coordinate with internal and external partners for a full website redesign. The Webmaster is part of the Marketing and Communications team and reports to the Executive Director of Marketing and Communications. DUTIES AND RESPONSIBILITIES Work with the Executive Director of Marketing and Communications to lead a full website redesign project for the College. This will include developing a request for proposals, selecting vendors, researching needs, developing action plans/timelines, monitoring budget, etc. Manage the maintenance of the College websites, including receiving, facilitating, and/or resolving routine user requests (e.g., managing content, uploading documents, fixing broken URLs, etc.). This includes maintaining the existing sites during the redesign project. Assist in ensuring all website content follows current brand guidelines. Test websites across browsers, operating systems, and devices. Monitor lead generation forms to ensure they are working correctly with the CRM system. Manage SEO activities, including keyword research, technical SEO, page optimization, etc. Provide strategic, actionable insights for improving organic search rankings. Work with external partners as needed. Provide regular reports on the overall activity and success of website engagement. Identify trends and insights and recommend strategies for continuous improvement. Collaborate with other internal and external content editors, developers, and designers to create, edit, and publish content that supports the College's brand and strategic marketing objectives. Assist in the maintenance and development of website standards and guidelines for content managers. Train content managers on the use of the new CMS. Develop training materials, monitor usage and provide technical assistance when necessary. Collaborate with internal and external
Categoría: Empleos ›
Subcategoría: Internet ›
Contacte al anunciante