Social Media Specialist

Gaston College is seeking applicants for a Social Media Specialist opening. SUMMARY OPEN UNTIL FILLED - Review of applications will begin 12/12/22 **Salary is dependent upon qualifications.** The Social Media Specialist is responsible for planning, implementing, and monitoring social media communications to promote and advance the College's brand and further enhance the College's marketing efforts. This position handles the creation, design, and execution of social content, with a focus on storytelling through images and video on social media platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn and YouTube). The Social Media Specialist is part of the Marketing and Communications team and reports to the Executive Director of Marketing and Communications. DUTIES AND RESPONSIBILITIES Work collaboratively with the marketing and communications team and other areas of the College, including, but not limited to Admissions and Enrollment Management, Athletics, Human Resources, as well as key external partners. Develop innovative social media strategies for the College focused on increasing engagement of external and internal constituents including current and prospective students (i.e., lead generation), alumni, donors, parents, employees, and the public based on best practices. Produce and publish impactful social media content that is on-brand, timely and relevant, and maintains a positive, uniform, style and voice. Manage content calendars and coordinate scheduled content with key stakeholders. Engage with audiences through posts, feedback, and comments to advocate for the organization when appropriate and in a timely manner. Build, optimize, and manage paid social media ad campaigns to ensure they are meeting goals and budgets. Provide regular reports on the overall activity and success of social media communications and campaigns. Identify trends and insights and recommend strategies for continuous improvement. Collaborate with other internal and external content editors, developers, and designers to create, edit, and publish optimal content that supports the College's brand and strategic marketing objectives. Collaborate with internal and external emergency management personnel (e.g., Campus Police) to post emergency comm