Privacy Policy

Last updated: July 14, 2026

This Privacy Policy explains how El Clasificado, Inc ("we", "us", "our") collects, uses, shares, and protects personal information when you use our websites, including elclasificado.com and related sites (the "Services").

If you do not agree with this Policy, please do not use our Services. Questions? Contact us at [email protected].

Summary

• What we collect: Contact details, account information, listing content, payment details, and technical data (IP address, browser, device information).
• How we use it: To operate the marketplace, process transactions, provide customer support, prevent fraud, send communications, personalize your experience, and comply with law.
• Who we share it with: Service providers, advertising and analytics partners, integration partners, and, where required, law enforcement.
• Your choices: Adjust cookie preferences via the consent banner, opt out of the sale or sharing of personal information, request access, deletion, or correction of your data.
• How to contact us: [email protected] or 800-242-2527.

1. Information We Collect

We collect information from you directly, automatically from your device, and from third-party partners.

Information you provide

• Account registration details (name, email address, phone number, password)
• Listing content, including photos, descriptions, and location information
• Payment details processed through our payment provider (Braintree/PayPal)
• Customer support communications
• Survey responses and marketing preferences

Information collected automatically

• IP address, browser type and version, operating system, device identifiers
• Approximate geolocation derived from IP address
• Pages viewed, referrer, time and duration of visit, interactions with the Services
• Cookies and similar technologies — see our Cookie Policy

Information from third parties

• Analytics and advertising partners
• Integration partners (e.g., dealership feeds, lead-routing partners)
• Publicly available sources for fraud prevention

2. How We Use Your Information

We use personal information to:

• Operate and improve the Services
• Process transactions and provide customer support
• Personalize your experience and content recommendations
• Measure advertising performance and provide relevant advertising
• Prevent fraud, abuse, and security incidents
• Comply with legal obligations and enforce our Terms of Service
• Send communications, including marketing (where you have consented) and transactional messages

3. How We Share Your Information

We share personal information with the following categories of recipients:

• Service providers that support hosting, analytics, advertising, communications, payments, customer support, fraud prevention, geolocation, and AI-assisted workflows. Current providers include Google, AWS, Braintree/PayPal, Trustap, Sentry, OpenAI, Cloudflare, Postmark, Resend, Klaviyo, and ipinfo.io.
• Advertising and analytics partners for advertising measurement, conversion tracking, remarketing, and cross-context behavioral advertising. This may constitute a "sale" or "sharing" under California and other state privacy laws — see Section 8 for your opt-out rights.
• Lead-routing partners, advertisers, and dealerships where you submit an inquiry or contact form associated with a specific listing or integration.
• Law enforcement, regulators, and legal counsel where required by law or to protect our rights.
• Successors in the event of a merger, acquisition, or sale of assets.

4. Third-Party Websites and Services

Our Services may contain links to third-party websites and embedded third-party content (e.g., YouTube videos, embedded maps). We are not responsible for the privacy practices of those third parties. Please review their privacy policies before providing personal information.

5. Cookies and Tracking Technologies

We use cookies and similar technologies for essential functionality, analytics, advertising, and personalization. For details on the categories of cookies we use, the third parties who set them, and how to manage your preferences, see our Cookie Policy.

6. Data Retention

We retain personal information for as long as your account remains active and for a reasonable period afterward for operational, legal, accounting, fraud prevention, or compliance purposes. Payment transaction records are retained for the periods required by financial and tax compliance laws. Deleted accounts are subject to soft-delete and purge processes; some data may persist in backup systems for up to 35 days after deletion.

7. Security

We maintain reasonable technical and organizational measures to protect personal information, including encryption in transit, access controls, and security monitoring via Sentry and other tools. No system is 100% secure; if we become aware of a security incident affecting your personal information, we will notify you as required by law.

8. Your Privacy Rights

Depending on where you live, you may have the following rights.

California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Iowa, Indiana, Tennessee, Delaware, New Hampshire, New Jersey, Minnesota, Florida, Maryland (US state privacy laws)

• Right to know / access. Request a copy of the personal information we have about you.
• Right to delete. Request deletion of your personal information, subject to legal exceptions.
• Right to correct. Request correction of inaccurate personal information.
• Right to opt out of sale or sharing. Opt out of the sale or sharing of your personal information for cross-context behavioral advertising. See our Do Not Sell or Share My Personal Information page.
• Right to limit use of sensitive personal information. Limit use of any sensitive personal information you have provided (we do not intentionally collect sensitive information; users may voluntarily provide it in listings or communications).
• Right to non-discrimination. We will not discriminate against you for exercising your privacy rights.

European Economic Area, United Kingdom, and Switzerland (GDPR / UK GDPR)

• Right of access, rectification, erasure, restriction of processing, data portability, and objection to processing.
• Right to withdraw consent at any time (where processing is based on consent).
• Right to lodge a complaint with a supervisory authority.

How to exercise your rights

Submit a request by:

• Email: [email protected] — describe your request and confirm you are the account holder or an authorized agent
• Mail: El Clasificado, Inc, Attn: Privacy, 11205 Imperial Hwy, Norwalk, CA 90650
• Phone: 800-242-2527

We will respond within the timeframes required by law (typically 45 days under CCPA, one month under GDPR).

Global Privacy Control

We honor the Global Privacy Control (GPC) browser signal as an automatic opt-out of the sale or sharing of personal information for residents of California and other states that recognize this signal.

9. Children's Privacy

Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected personal information from a child under 13, please contact us and we will delete it.

Users under 18 may use the Services subject to applicable terms and legal requirements.

10. International Data Transfers

We are based in the United States. If you use our Services from outside the United States, your personal information may be processed, stored, or accessed in the United States or other jurisdictions where our service providers operate. These jurisdictions may have data protection laws that differ from those in your country. By using our Services, you consent to the transfer and processing of your information in the United States.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be communicated more prominently, such as through a notice on the Services or by email.

12. Contact Us

Questions about this Privacy Policy or how to exercise your privacy rights:

El Clasificado, Inc
Attn: Privacy
11205 Imperial Hwy
Norwalk, CA 90650

Email: [email protected]
Phone: 800-242-2527