Digital Marketing Administrato

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The Pennsylvania Institute of Certified Public Accountants (PICPA) is the premier association for CPAs in Pennsylvania with more than 20,000 members working in public accounting, private industry, non-for-profit, government, and education. The PICPA is seeking a Digital Marketing Administrator to develop, execute, measure, and optimize marketing campaigns that support strategy and achieve revenue goals. The successful candidate will have a strong knowledge of marketing principles, strategy, audience segmentation, behavioral targeting, and UX, as well as copywriting and editing skills. This position will: Develop and implement integrated marketing campaigns for customer acquisition, content distribution, event promotion, and brand awareness using all marketing methodologies: website, email, SEO, PPC, social media, video, and print. Lead the planning, copywriting, and execution. Use CRM to segment audiences based on demographics, behavior, interests, and other key identifiers. Use email automation platform to create targeted campaigns throughout the customer lifecycle. Analyze and optimize platform features to increase efficiencies and results. Use CMS to create pages, update content, and improve website. Collaborate with marketing & communications manager, designers, and technology team on thoughtful, intuitive, and engaging digital experiences (UX/UI) across platforms. Collaborate with Program & Strategy and Experience teams to develop marketing solutions for public accounting, professional education, member awards and recognition, volunteer recruitment and communication, CPE Academy, member retention, and other duties as assigned Drive qualified leads to PICPA.org with SEO and SEM tactics. Create and monitor Google AdWords to increase exposure, attract more leads, and increase sales. Manage paid advertising channels, including Facebook, Google Adwords, LinkedIn, YouTube, etc. Lead project planning meetings, assess risks, identify opportunities, and offer solutions. Work across all teams to identify opportunities to cross promote products and services. Represent the marketing perspective during cross collaboration meetings and projects. Provide guidance and support to marketing coordinator. Position Requi
The Pennsylvania Institute of Certified Public Accountants (PICPA) is the premier association for CPAs in Pennsylvania with more than 20,000 members working in public accounting, private industry, non-for-profit, government, and education. The PICPA is seeking a Digital Marketing Administrator to develop, execute, measure, and optimize marketing campaigns that support strategy and achieve revenue goals. The successful candidate will have a strong knowledge of marketing principles, strategy, audience segmentation, behavioral targeting, and UX, as well as copywriting and editing skills. This position will: Develop and implement integrated marketing campaigns for customer acquisition, content distribution, event promotion, and brand awareness using all marketing methodologies: website, email, SEO, PPC, social media, video, and print. Lead the planning, copywriting, and execution. Use CRM to segment audiences based on demographics, behavior, interests, and other key identifiers. Use email automation platform to create targeted campaigns throughout the customer lifecycle. Analyze and optimize platform features to increase efficiencies and results. Use CMS to create pages, update content, and improve website. Collaborate with marketing & communications manager, designers, and technology team on thoughtful, intuitive, and engaging digital experiences (UX/UI) across platforms. Collaborate with Program & Strategy and Experience teams to develop marketing solutions for public accounting, professional education, member awards and recognition, volunteer recruitment and communication, CPE Academy, member retention, and other duties as assigned Drive qualified leads to PICPA.org with SEO and SEM tactics. Create and monitor Google AdWords to increase exposure, attract more leads, and increase sales. Manage paid advertising channels, including Facebook, Google Adwords, LinkedIn, YouTube, etc. Lead project planning meetings, assess risks, identify opportunities, and offer solutions. Work across all teams to identify opportunities to cross promote products and services. Represent the marketing perspective during cross collaboration meetings and projects. Provide guidance and support to marketing coordinator. Position Requi
Contacte al anunciante