Marketing Specialist

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The Marketing Specialist position is located at the GMM Pfaudler US Inc. subsidiary, Edlon Inc., in Avondale, PA. Edlon is a world leader in providing cutting-edge fluoropolymer technologies for the chemical, pharmaceutical, semiconductor and pulp and paper industries. The Marketing Specialist will be working closely with the Product and Sales Manager and Marketing department to enhance and elevate Edlon's marketing activities needed for the growth of the Fluoropolymer business. The successful Marketing Specialist is required to demonstrate drive and experience in developing and delivering marketing communications. This role requires a self-motivated person who desires to work in a fast-paced and results-oriented environment. Strong interpersonal skills are critical for this role which involve interaction between sales, product management, technical departments, external agencies as well as customers. ESSENTIAL DUTIES, RESPONSIBILITIES AND REQUIREMENTS The Marketing Specialist will be responsible for developing, delivering, maintaining, and measuring all aspects of Edlon's traditional and digital marketing communications while coordinating the contributions of both internal departments and external agencies. Essential duties include those listed below. Some duties may be modified and other duties may be assigned, as necessary. Work with Edlon's Sales & Product Manager to develop and execute integrated campaign strategies across all channels (digital, social, print, PR, video, e-mail and events) that will build awareness, drive engagement in vertical markets, grow leads, and fill the sales funnel. Maintain and update the website and social media accounts or platforms with new content when available. Work with Pfaudler Group's marketing department and external agency to identify and implement best practices for website search engine optimization (SEO). Drive innovation within the integrated marketing communication function, identifying new communication channels and tools. Develop and participate in marketing communications steering teams consisting of key internal stakeholders. Develop and maintain new user-friendly brand portal, as a repository for sales and marketing tools, presentations, and all campaign collateral. Ensure all m
The Marketing Specialist position is located at the GMM Pfaudler US Inc. subsidiary, Edlon Inc., in Avondale, PA. Edlon is a world leader in providing cutting-edge fluoropolymer technologies for the chemical, pharmaceutical, semiconductor and pulp and paper industries. The Marketing Specialist will be working closely with the Product and Sales Manager and Marketing department to enhance and elevate Edlon's marketing activities needed for the growth of the Fluoropolymer business. The successful Marketing Specialist is required to demonstrate drive and experience in developing and delivering marketing communications. This role requires a self-motivated person who desires to work in a fast-paced and results-oriented environment. Strong interpersonal skills are critical for this role which involve interaction between sales, product management, technical departments, external agencies as well as customers. ESSENTIAL DUTIES, RESPONSIBILITIES AND REQUIREMENTS The Marketing Specialist will be responsible for developing, delivering, maintaining, and measuring all aspects of Edlon's traditional and digital marketing communications while coordinating the contributions of both internal departments and external agencies. Essential duties include those listed below. Some duties may be modified and other duties may be assigned, as necessary. Work with Edlon's Sales & Product Manager to develop and execute integrated campaign strategies across all channels (digital, social, print, PR, video, e-mail and events) that will build awareness, drive engagement in vertical markets, grow leads, and fill the sales funnel. Maintain and update the website and social media accounts or platforms with new content when available. Work with Pfaudler Group's marketing department and external agency to identify and implement best practices for website search engine optimization (SEO). Drive innovation within the integrated marketing communication function, identifying new communication channels and tools. Develop and participate in marketing communications steering teams consisting of key internal stakeholders. Develop and maintain new user-friendly brand portal, as a repository for sales and marketing tools, presentations, and all campaign collateral. Ensure all m
Contacte al anunciante