Sr Manager, Native App Optimiz

Req #25291 Friday, November 11, 2022 Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures. To connect with us, visit www.gannett.com . The Growth SR Manager owns mobile app and other off-platform end-to-end funnel strategies for 2 00 + local Gannett properties, USA TODAY, USA TODAY Sports, and USA TODAY. From user acquisition to paid conversion and retention, this high-profile role works across multiple teams and stakeholders including native product, brand and creative, DI/analytics to continuously test and optimize a user experience designed for subscription growth . This role is supported by two specialists: A campaign/conversion optimization specialist; and an ASO/user acquisition specialist. Essential duties and scope Builds strong working relationships with teams across the organization and key stakeholders to help facilitate awareness and support of growth strategies and initiatives for the mobile app . Outstanding written and verbal communication skills with the ability to work up, down and across organizational levels. Testing and optimization , data-driven marketing decision-making . Ability to confidently illustrate why decisions should be made with data and competitive backing. Manages data and MMP vendor partners to help identify