Client Strategist - Sales Ops

Req #26648 Monday, February 6, 2023 Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies UpCurve, Inc. and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures. To connect with us, visit www.gannett.com . Summary The Client Marketing Strategist is a client-facing role that is responsible for the management of integrated marketing solutions, media planning, digital and mobile solutions, research, analysis, ad concepts, creative solutions and strategy based on market specific industry and core customer information for specified geographical or segment-based clients. The Client Marketing Strategist takes the gathered information in combination with audience-based selling principles and applies it to recommendations for clients in the form of data, ad design, digital and creative solutions and sales presentations to grow and/or maintain existing revenue and drive measurable results. Working together with advertising sales executives, the Client Marketing Strategist builds integrated marketing client solutions proposals that drive best-in-class results while achieving annual segment, market share and incremental revenue growth targets. This role will work as a subject matter expert for their designated industry/segment, providing thought leadership and solution innovation to their sales partners and clients based on that knowledge. Key Responsibilities Collaborate with advertising sales and insights to unders