Digital Gift Officer

The Digital Gift Officer ( DGO ) is a new position and a key team member on the Annual Giving & Philanthropic Engagement team in the Office of University Advancement at William & Mary. The DGO program at William & Mary is focused on joining William & Mary Advancement communications efforts with fundraising workflows in order to engage and grow the next generation of supporters of the institution. The DGO will focus on providing a first-class philanthropic experience for all donors by leveraging personalized digital engagement to effectively build relationships based on what truly matters to each individual supporter. The DGO will manage a portfolio of approximately 1,000 donors with clear weekly, monthly, and annual goals. The candidate will collaborate with other departments both internally at the institution and externally, to effectively execute 1:1 outreach campaigns, using technology resources including EverTrue's cloud platform, social media, and virtual communications software. Comfort with making personalized solicitations, daily use of video, phone, and email, and use of multiple databases and virtual communication technology are needed for success in this role. This role will be critical in helping William & Mary achieve its near-term annual giving goals, and long-term fundraising objectives as well as develop qualified major gift referrals. The Digital Gift Officer will be an innovator that works independently and with a team, Candidates should be self-motivated and positive professionals, with a team-first optimistic attitude, eager to exemplify the William & Mary spirit and engage alumni and friends at a high velocity in a personalized manner. The DGO will work under the Director of Leadership & Digital Annual Giving and will work under the guidance of the EverTrue Advancement Programs Manager. The successful candidate will be an innovator who will foster a culture of belonging that embraces all people and perspectives. This is a hybrid position based in Williamsburg, Virginia, that offers a flexible work environment. Required: Bachelor's degree in a related field or the equivalent combination of education, training and or experience. Commitment to diversity, equity, and inclusiveness, including,