Marketing Manager

Req #26024 Monday, November 28, 2022 Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures. To connect with us, visit www.gannett.com . Gannetts B2B Marketing team is looking for a Marketing Manager to join our growing team. Reporting into a Director of Marketing, the Marketing Manager supports our ambitious vision of driving growth and retention of our B2B ad sales business . Your work will be critical to supporting sales priorities that will enhance customer journey for the purposes of retention, cross-selling, and upselling our digital marketing solutions platfo r m and core advertising products. You will bring a rigorous, data-driven approach to the development of marketing programs that deliver impactful results , connecting targeted segmentation strategies with compelling copy and creative to drive engagement, leads and revenue. RESPONSIBILITIES: Client engagement Partner with sales channels leaders to define priorities and tactic mix, including database activation, nurturing, and lead acquisition Initiate research and analyze market trends (financial, technological, demographic, etc.) and recommend changes to market and business development strategies based on analysis and feedback, sales operations, and sales