Marketing Manager - Sales Enga

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Req #26024 Monday, November 28, 2022 COMPANY DESCRIPTION: The USA TODAY NETWORK is a portfolio of news publications and subscription products comprised of USA TODAY and 300+ local news brands . Together under the umbrella of the USA TODAY NETWORK, these offerings create an unparalleled local-to-national platform that local business es leverage to reach the audiences and communities to keep their businesses thriving. The ad sales team ( B2B marketing services ) determine the right combination of solutions from print and digital advertising , to events marketing, and branded content offerings to meet the goals of their business clients. DESCRIPTION: Gannetts B2B Marketing team is looking for a Marketing Manager to join our growing team. Reporting into a Director of Marketing, the Marketing Manager supports our ambitious vision of driving growth and retention of our B2B ad sales business . Your work will be critical to supporting sales priorities that will enhance customer journey for the purposes of retention, cross-selling, and upselling our digital marketing solutions platfo r m and core advertising products. You will bring a rigorous, data-driven approach to the development of marketing programs that deliver impactful results , connecting targeted segmentation strategies with compelling copy and creative to drive engagement, leads and revenue. RESPONSIBILITIES: Client engagement Partner with sales channels leaders to define priorities and tactic mix, including database activation, nurturing, and lead acquisition Initiate research and analyze market trends (financial, technological, demographic, etc.) and recommend changes to market and business development strategies based on analysis and feedback , sales operations, and sales Initiate research and analyze QUALIFICATIONS: Bachelors Degree or higher preferred 10+ years experience Experience with digital marketing and media preferred. Dedicated and collaborative partner to sales counterparts . Ability to coll
Categoría: Empleos ›
Subcategoría: Otros empleos ›
Req #26024 Monday, November 28, 2022 COMPANY DESCRIPTION: The USA TODAY NETWORK is a portfolio of news publications and subscription products comprised of USA TODAY and 300+ local news brands . Together under the umbrella of the USA TODAY NETWORK, these offerings create an unparalleled local-to-national platform that local business es leverage to reach the audiences and communities to keep their businesses thriving. The ad sales team ( B2B marketing services ) determine the right combination of solutions from print and digital advertising , to events marketing, and branded content offerings to meet the goals of their business clients. DESCRIPTION: Gannetts B2B Marketing team is looking for a Marketing Manager to join our growing team. Reporting into a Director of Marketing, the Marketing Manager supports our ambitious vision of driving growth and retention of our B2B ad sales business . Your work will be critical to supporting sales priorities that will enhance customer journey for the purposes of retention, cross-selling, and upselling our digital marketing solutions platfo r m and core advertising products. You will bring a rigorous, data-driven approach to the development of marketing programs that deliver impactful results , connecting targeted segmentation strategies with compelling copy and creative to drive engagement, leads and revenue. RESPONSIBILITIES: Client engagement Partner with sales channels leaders to define priorities and tactic mix, including database activation, nurturing, and lead acquisition Initiate research and analyze market trends (financial, technological, demographic, etc.) and recommend changes to market and business development strategies based on analysis and feedback , sales operations, and sales Initiate research and analyze QUALIFICATIONS: Bachelors Degree or higher preferred 10+ years experience Experience with digital marketing and media preferred. Dedicated and collaborative partner to sales counterparts . Ability to coll
Categoría: Empleos ›
Subcategoría: Otros empleos ›
Contacte al anunciante