MARKETING - Project Manager, M

Req #26316 Friday, January 6, 2023 Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies UpCurve, Inc. and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures. To connect with us, visit www.gannett.com . Job Purpose - Manage Network-wide marketing campaigns, including D2C and B2B, to support Gannetts north star priorities with emphasis on customer acquisition and retention. In collaboration with growth and performance creative teams, the project manager is responsible for successfully and efficiently leading the launch of marketing campaigns from project intake to fulfillment, while communicating with all stakeholders to ensure alignment across teams. The project manager significantly contributes to the organizations success in achieving revenue and budget goals through effective campaign implementation. Duties and Responsibilities Manage collaborative efforts of marketing campaigns from creation through implementation to continually improve customer acquisition and retention through multiple channels including, but not limited to, direct mail, email, free standing inserts, shared mail, and social media. Mitigate risk by ensuring accuracy, brand and legal compliance. This also requires candidate to have knowledge of direct marketing tactics and trends as well as strong written and verbal communication skills, analytic abilities and problem-solving capabilities. Optimize the success of each channel and campaign using A/B and multi