Marketing Specialist, Demand G

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Req #14152 Thursday, March 4, 2021 Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal , WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policy to understand our privacy policy. The Demand Generation Marketing specialist will support database engagement for LOCALiQs outbound email marketing programs. In this role, you will use quantitative and qualitative judgment to deliver impactful business results; ambitiously focusing on high quality creative and copy writing to drive engagement with the LOCALiQ brand and revenue for the business. This person will report directly to the Marketing Manager of Demand Generation. PRIOR EMAIL MARKETING EXPERINCE IS REQUIRED. Responsibilities: Work closely with Marketing Manager of Demand Generation to plan and execute manual and automated email database programs, including target audience definition, key message development, and goal setting. Create email copy to produce effective assets to promote eBooks, guides, webinars, and free tools. Work with marketing operations to set up email sends in marketing automation platform. Conduct frequent reporting and evaluation across database programs to evaluate overall effectiveness toward goals, identify areas of opportunity, and optimize based on results. Regularly communicate program plans, changes, and results to management; share outcomes and key takeaways with colleagues Consistently achieve on monthly objectives and key results. Collabor
Req #14152 Thursday, March 4, 2021 Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal , WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policy to understand our privacy policy. The Demand Generation Marketing specialist will support database engagement for LOCALiQs outbound email marketing programs. In this role, you will use quantitative and qualitative judgment to deliver impactful business results; ambitiously focusing on high quality creative and copy writing to drive engagement with the LOCALiQ brand and revenue for the business. This person will report directly to the Marketing Manager of Demand Generation. PRIOR EMAIL MARKETING EXPERINCE IS REQUIRED. Responsibilities: Work closely with Marketing Manager of Demand Generation to plan and execute manual and automated email database programs, including target audience definition, key message development, and goal setting. Create email copy to produce effective assets to promote eBooks, guides, webinars, and free tools. Work with marketing operations to set up email sends in marketing automation platform. Conduct frequent reporting and evaluation across database programs to evaluate overall effectiveness toward goals, identify areas of opportunity, and optimize based on results. Regularly communicate program plans, changes, and results to management; share outcomes and key takeaways with colleagues Consistently achieve on monthly objectives and key results. Collabor
Contacte al anunciante