Predictive AI in Advertising

Cadent has reported a 26% year-over-year increase in Upfront commitments, fueled by its Predictive AI engine that unifies digital and TV advertising for more accurate performance insights. The platform pre-scores impressions before purchase, helping brands optimize spend and reduce waste across channels. With 22 new advertisers joining during this cycle, Cadent’s model proves its ability to deliver measurable ROI and cross-channel accountability. The growth highlights how AI-driven precision and scale are reshaping media buying strategies and empowering marketers to make smarter, outcome-based decisions.

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Read full news - https://martech-news.com/cadent-reports-double-digit-upfront-growth-fueled-by-predictive-ai/

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