The Trade Desk

The Trade Desk has introduced Audience Unlimited, a next-generation data marketplace designed to simplify third-party audience targeting and lower costs for advertisers. Powered by AI, Audience Unlimited gives access to thousands of curated, privacy-conscious audience segments, enabling smarter and more efficient campaigns. Alongside this, new Koa Adaptive Trading Modes provide flexibility: Performance Mode for AI-driven optimization and Control Mode for manual bidding with AI recommendations. This innovation helps marketers achieve precision at scale while maintaining transparency and choice.

Read related news - https://martech-news.com/genstore-raises-10m-to-advance-ai-native-e-commerce-platform/

Read full news - https://martech-news.com/the-trade-desk-revamps-digital-advertising-data-marketplace/

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