Ahrefs Unveils Custom AI Promp

Ahrefs has introduced a new AI prompt tracking feature within its Brand Radar toolkit, allowing marketing teams to measure how often their brand appears in responses generated by major AI platforms such as ChatGPT, Gemini and Perplexity. This update gives organisations a more specific way to track visibility in AI-driven search and discovery environments.

The custom prompt tracking capability enhances the existing Brand Radar tool by letting users define their own sets of AI prompts. By monitoring responses to these tailored queries, brands can gain deeper insights into how AI assistants perceive and mention them not just across high-volume topics but also in niche or buyer-focused scenarios.

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