Director of Communications and

Reporting to the Head of School and serving as a member of the Leadership Team, the Director of Communications and Marketing will develop and lead the School-wide marketing and communications program, creating and overseeing the execution of a multi-year plan for shaping and managing initiatives that promote The Ethel Walker School internally and externally to inform and increase awareness of the School, generate interest and demand among prospective families, strengthen its institutional brand and reputation, and raise visibility both regionally and nationally. The Director of Communications and Marketing must be an adept leader and learner who is able to support transformational change. A self-starter who is focused on results, the ideal candidate will be empowered to lead a talented staff that provides marketing, public information, and public relations support, including the areas of copywriting, graphic design, photography, and video for use on a variety of platforms to present the School's distinctive character to multiple and diverse constituents. Together, the team will support the execution of the plan to sustain institutional enrollment and forward development priorities. RESPONSIBILITIES INCLUDE: Manage the development of strategic marketing plans and oversee the effective implementation of marketing and public information programs, including media relations Work with the Head of School to develop new strategies for enhancing the existing communication and marketing plan to communicate the School's compelling value proposition Oversee and manage all official school communications across all media platforms and ensure materials are timely, accurate, and in support of the School's mission and priorities Manage the Office of Communications and Marketing, including coaching and leading staff, overseeing the department budgeting process and engaging in vendor selection for department-related initiatives, in accordance with School policies Create and maintain brand standards for both traditional and multimedia applications Drive content development across platforms, including both print and online applications, and social media, to foster community building, enrollment, and development Ensure that the user experience for the School