An email marketing service or service provider is a software tool that helps businesses create and send emails to their customers. With this service, you can design custom email templates, and email campaigns, and track how well your emails are doing. You might wonder why email marketing is still important when social media platforms are so popular and growing rapidly. However, there’s a key reason, people still rely on their emails to find special deals from brands they like. 44% of users check their emails for brand promotions, while only 4% look to social media for ad campaign details. Email marketing can be a very effective way to reach your customers, but it’s important to understand the costs involved.
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