Copywriter - Specialty Brands

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Description At Duluth Trading Company, we fundamentally believe in strong in-person interactions as our culture thrives when we learn, create, and collaborate with each other. We also believe that the future of work at Duluth Trading Company includes flexibility. The position will be based in our corporate headquarters, near Madison, WI, but it will offer a hybrid work arrangement allowing the flexibility to work a few days a week from home. Purpose of Position: The Copywriter is an essential member of the Duluth Trading Creative Team, writing a high volume of new, compelling product copy and Omnichannel editorial stories consistent with Duluth's unusually robust brand personality. This position works as part of a writing team focused on Duluth's specialty brands: Best Made, 40 Grit and Alaskan Hardgear. The Copywriter performs production, proofreading and copyediting tasks, and is highly involved in content-rich integrated campaigns, product naming and concepting. This person is charged with writing powerful, emotive selling copy that maximizes sales and upholds each brand's distinct voice and messaging consistently. What You'll Love: Being a part of an innovation-driven organization that is growing fast, and taking care of business through catalog, web and retail stores. Working on a team that makes ingenious workwear for customers who are smart, straight-talking folks who do everything from pounding nails to shoeing horses and pitching bales POKING AVERAGE IN THE EYE! What You'll Do: Write, edit and proofread brand-right copy for Duluth's website, email, social media, print collateral, retail signage, packaging, video, and other special projects Write new, exciting product descriptions and contribute creative concepts to seasonal campaigns Adapt writing style to Duluth Trading's brands and the unique requirements of each selling channel Research and write cross-channel editorial as part of our storytelling mission Work closely with product managers and designers to become a product expert, fully understanding products and their features and benefits to be communicated Brainstorm, create, research and legally screen powerful new branded product names Constructively incorporate the feedback required for excellent creative w
Description At Duluth Trading Company, we fundamentally believe in strong in-person interactions as our culture thrives when we learn, create, and collaborate with each other. We also believe that the future of work at Duluth Trading Company includes flexibility. The position will be based in our corporate headquarters, near Madison, WI, but it will offer a hybrid work arrangement allowing the flexibility to work a few days a week from home. Purpose of Position: The Copywriter is an essential member of the Duluth Trading Creative Team, writing a high volume of new, compelling product copy and Omnichannel editorial stories consistent with Duluth's unusually robust brand personality. This position works as part of a writing team focused on Duluth's specialty brands: Best Made, 40 Grit and Alaskan Hardgear. The Copywriter performs production, proofreading and copyediting tasks, and is highly involved in content-rich integrated campaigns, product naming and concepting. This person is charged with writing powerful, emotive selling copy that maximizes sales and upholds each brand's distinct voice and messaging consistently. What You'll Love: Being a part of an innovation-driven organization that is growing fast, and taking care of business through catalog, web and retail stores. Working on a team that makes ingenious workwear for customers who are smart, straight-talking folks who do everything from pounding nails to shoeing horses and pitching bales POKING AVERAGE IN THE EYE! What You'll Do: Write, edit and proofread brand-right copy for Duluth's website, email, social media, print collateral, retail signage, packaging, video, and other special projects Write new, exciting product descriptions and contribute creative concepts to seasonal campaigns Adapt writing style to Duluth Trading's brands and the unique requirements of each selling channel Research and write cross-channel editorial as part of our storytelling mission Work closely with product managers and designers to become a product expert, fully understanding products and their features and benefits to be communicated Brainstorm, create, research and legally screen powerful new branded product names Constructively incorporate the feedback required for excellent creative w
Contacte al anunciante