$300 : Jacquemus en New York

Jacquemus is a celebrated French fashion brand founded by Simon Porte Jacquemus in 2009. Renowned for its minimalist yet striking designs, the brand has quickly gained a global following. Jacquemus' creations often reflect the simplicity and beauty of the French countryside, influenced by Simon’s upbringing in the South of France. Key elements of the brand include its iconic mini bags, such as the Le Chiquito, asymmetrical clothing designs, and the use of bold colors and prints that evoke a carefree, sunny spirit.

The brand has redefined modern luxury, focusing on creativity and originality over high price tags, making high fashion more accessible. Jacquemus is also known for its effective use of social media, cultivating a strong, loyal following through personal and behind-the-scenes content. The brand promotes inclusivity and diversity, showcasing models of various sizes, ethnicities, and genders in its runway shows.

Sustainability is another core value, with a focus on quality and eco-friendly practices. Jacquemus has garnered a significant celebrity following, with stars like Rihanna and Bella Hadid frequently spotted wearing its pieces. With plans for expansion and continued innovation, Jacquemus remains a prominent and influential name in the fashion industry.