Custom Digital Solutions, Arch

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Req #14754 Wednesday, March 31, 2021 Custom Digital Solutions, Architect The Custom Solutions Architect will have media-buying program development experience to help LOCALiQ, a USAToday Network solutions brand, develop and grow high performance Custom Solutions products and services. The Custom Solutions Architect, will collaborate with other post-sales leaders, sales persons and solution architects to build and deliver holistic solutions for clients. Job Summary Work closely with the Director, Digital Presence & Social Media Services to refine our scalable and custom solutions strategy. Participate in strategic relationships as needed with 3rd party vendors, publishers, 1st party stakeholders. Investigate, discover, engage and vet new publishers and products. Design the full custom solutions product lifecycle provisioning, implementation, optimization, reconciliation Drive new feature development from start to finish, define requirements, develop case studies, problem solve, and lead ongoing improvements. Analyze quantitative user data to inform product strategy and roadmap. Conduct market research and stay apprised of marketing and advertising best practices. Collaborate with Sales and Service leaders to ensure program is effective for clients. Assist Marketing, PreSales and Sales leaders with growing revenue through positioning, training, and sales enablement. Train the Custom Solutions Marketing Specialist in new tactics/publishers/strategies Troubleshoot underperforming custom solution strategies/tactics/profiles and provide a cost-effective solution Qualifications: Expert at quantitative analysis utilizing reports or leveraging other data analysis tools to get to results. Strategic thinker developing long-term strategy in addition to delivering tactical execution. Effective oral and written business communication skills, including the ability to interact with customers and internal departments to present concepts clearly to your audience Expertise in social media ads and placements, content creation and customization, social listening and sentiment analysis including soci
Req #14754 Wednesday, March 31, 2021 Custom Digital Solutions, Architect The Custom Solutions Architect will have media-buying program development experience to help LOCALiQ, a USAToday Network solutions brand, develop and grow high performance Custom Solutions products and services. The Custom Solutions Architect, will collaborate with other post-sales leaders, sales persons and solution architects to build and deliver holistic solutions for clients. Job Summary Work closely with the Director, Digital Presence & Social Media Services to refine our scalable and custom solutions strategy. Participate in strategic relationships as needed with 3rd party vendors, publishers, 1st party stakeholders. Investigate, discover, engage and vet new publishers and products. Design the full custom solutions product lifecycle provisioning, implementation, optimization, reconciliation Drive new feature development from start to finish, define requirements, develop case studies, problem solve, and lead ongoing improvements. Analyze quantitative user data to inform product strategy and roadmap. Conduct market research and stay apprised of marketing and advertising best practices. Collaborate with Sales and Service leaders to ensure program is effective for clients. Assist Marketing, PreSales and Sales leaders with growing revenue through positioning, training, and sales enablement. Train the Custom Solutions Marketing Specialist in new tactics/publishers/strategies Troubleshoot underperforming custom solution strategies/tactics/profiles and provide a cost-effective solution Qualifications: Expert at quantitative analysis utilizing reports or leveraging other data analysis tools to get to results. Strategic thinker developing long-term strategy in addition to delivering tactical execution. Effective oral and written business communication skills, including the ability to interact with customers and internal departments to present concepts clearly to your audience Expertise in social media ads and placements, content creation and customization, social listening and sentiment analysis including soci
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