Marketing Manager

Contacte al anunciante
Req #26025 Monday, November 28, 2022 Company Description: The USA TODAY NETWORK is a portfolio of news publications and subscription products comprised of USA TODAY and 300+ local news brands. Together under the umbrella of the USA TODAY NETWORK, these offerings create an unparalleled local-to-national platform that local businesses leverage to reach the audiences and communities to keep their businesses thriving. The ad sales team (B2B marketing services) determine the right combination of solutions from print and digital advertising, to events marketing, and branded content offerings to meet the goals of their business clients. DESCRIPTION: Gannetts B2B Marketing team is looking for a Marketing Manager to join our growing team. Reporting into a Director of Marketing, the Marketing Manager supports our ambitious vision of driving growth and retention of our B2B & B2C business. In this role, youll be focused on developing integrated marketing strategies to shift buying behavior in support of our fast-growing self-serve sales motion , as well as establish ing new funnels and customer touchpoints to preserve revenue streams for our media advertising products . You will bring a rigorous, data-driven approach to the development of marketing programs that deliver impactful results , connecting targeted segmentation strategies with compelling copy and creative to drive engagement, leads and revenue. RESPONSIBILITIES: Own integrated marketing Partner with sales channels leaders to define priorities and tactic mix, including database activation, nurturing, and lead acquisition Work across the marketing Utilize Salesforce Develop an ongoing reporting cadence to management across marketing and Initiate research and analyze market trends (financial, technological, demographic, etc.) and recommend changes to market and business development strategies based on analysis and feedback. QUALIFICATIONS: Bachelors Degree 10+ years experience Experience with digital marketing and media preferred Dedicated and collaborative sales partner.
Categoría: Empleos ›
Subcategoría: Otros empleos ›
Req #26025 Monday, November 28, 2022 Company Description: The USA TODAY NETWORK is a portfolio of news publications and subscription products comprised of USA TODAY and 300+ local news brands. Together under the umbrella of the USA TODAY NETWORK, these offerings create an unparalleled local-to-national platform that local businesses leverage to reach the audiences and communities to keep their businesses thriving. The ad sales team (B2B marketing services) determine the right combination of solutions from print and digital advertising, to events marketing, and branded content offerings to meet the goals of their business clients. DESCRIPTION: Gannetts B2B Marketing team is looking for a Marketing Manager to join our growing team. Reporting into a Director of Marketing, the Marketing Manager supports our ambitious vision of driving growth and retention of our B2B & B2C business. In this role, youll be focused on developing integrated marketing strategies to shift buying behavior in support of our fast-growing self-serve sales motion , as well as establish ing new funnels and customer touchpoints to preserve revenue streams for our media advertising products . You will bring a rigorous, data-driven approach to the development of marketing programs that deliver impactful results , connecting targeted segmentation strategies with compelling copy and creative to drive engagement, leads and revenue. RESPONSIBILITIES: Own integrated marketing Partner with sales channels leaders to define priorities and tactic mix, including database activation, nurturing, and lead acquisition Work across the marketing Utilize Salesforce Develop an ongoing reporting cadence to management across marketing and Initiate research and analyze market trends (financial, technological, demographic, etc.) and recommend changes to market and business development strategies based on analysis and feedback. QUALIFICATIONS: Bachelors Degree 10+ years experience Experience with digital marketing and media preferred Dedicated and collaborative sales partner.
Categoría: Empleos ›
Subcategoría: Otros empleos ›
Contacte al anunciante