Spruce started as a simple idea: make top-notch service, quality products and customer satisfaction the main focus. The goal was to create a salon where customers felt a strong need to return again and again -- not out of necessity but out of desire. "Hair care is very personal. And time and money is precious to everyone. Whether guests are maintaining a favorite style or wanting a change in their look, they expect consistency. When you pay for quality service and products, consistency is paramount."