Google Cloud Launches Conversa

Google Cloud has launched its Conversational Commerce Agent on Vertex AI, helping retailers deliver human-like shopping experiences across websites and apps. The tool understands natural questions, guides users from discovery to checkout, and remembers past interactions for personalized journeys. Retailers benefit from better customer engagement, increased sales, and stronger personalization while retaining control over product visibility. Early adopters like Albertsons have already seen higher cart value and improved customer satisfaction. This solution empowers retailers to close the $2 trillion global sales gap caused by poor product discovery and gives businesses a competitive edge in the AI-driven shopping era.

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