Digital Marketing Strategist

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Position Overview: The Digital Marketing Strategist supports the ongoing development of the customer experience in the digital space and drives new and strategic growth opportunities across digital channels. This role is part of a fast-paced, in-house Wisconsin Historical Foundation team that includes marketing, public relations, social media, and development professionals who work in collaboration to grow awareness of the Wisconsin Historical Society portfolio. Responsibilities include strategy, execution, and analysis of our digital campaigns to help inform strategic marketing decisions. The position will also work closely with agency partners and contribute to the development of larger digital advertising campaigns across all platforms/channels and will be responsible for the development and management of some paid social campaigns. The Digital Marketing Strategist is responsible for strategic development, analysis and optimization of website content and email marketing campaigns and leverages analytics to drive traffic and conversions. The Digital Marketing Strategist may office at a remote location, but will be required to attend in-person events and meetings at Wisconsin Historical Society headquarters in Madison and at the 12 Wisconsin Historical Society historic sites and museums, which are located throughout the state. Primary Duties Utilize website analytics and internal databases to provide insight and recommendations to improve the website user experience and optimize marketing performance/content. Generate monthly report. Develop content strategies for email marketing campaigns; monitor and optimize campaigns based on KPIs. Explore new best practices and stay on top of industry trends. Apply insights to improve performance and initiatives across all digital channels. Be an evangelist and resource for the communications team for all digital communication initiatives. Serve as the go-to expert resource on a variety of digital initiatives. Provide research, recommendations, deliverables that support client needs and deliver on goals. Manage paid and hybrid/organic social media campaigns from concept through execution and analysis. Work with our agency partners to determine appropriate ROI-based, success metrics that inf
Area: Madison ›
Categoría: Empleos ›
Subcategoría: Otros empleos ›
Position Overview: The Digital Marketing Strategist supports the ongoing development of the customer experience in the digital space and drives new and strategic growth opportunities across digital channels. This role is part of a fast-paced, in-house Wisconsin Historical Foundation team that includes marketing, public relations, social media, and development professionals who work in collaboration to grow awareness of the Wisconsin Historical Society portfolio. Responsibilities include strategy, execution, and analysis of our digital campaigns to help inform strategic marketing decisions. The position will also work closely with agency partners and contribute to the development of larger digital advertising campaigns across all platforms/channels and will be responsible for the development and management of some paid social campaigns. The Digital Marketing Strategist is responsible for strategic development, analysis and optimization of website content and email marketing campaigns and leverages analytics to drive traffic and conversions. The Digital Marketing Strategist may office at a remote location, but will be required to attend in-person events and meetings at Wisconsin Historical Society headquarters in Madison and at the 12 Wisconsin Historical Society historic sites and museums, which are located throughout the state. Primary Duties Utilize website analytics and internal databases to provide insight and recommendations to improve the website user experience and optimize marketing performance/content. Generate monthly report. Develop content strategies for email marketing campaigns; monitor and optimize campaigns based on KPIs. Explore new best practices and stay on top of industry trends. Apply insights to improve performance and initiatives across all digital channels. Be an evangelist and resource for the communications team for all digital communication initiatives. Serve as the go-to expert resource on a variety of digital initiatives. Provide research, recommendations, deliverables that support client needs and deliver on goals. Manage paid and hybrid/organic social media campaigns from concept through execution and analysis. Work with our agency partners to determine appropriate ROI-based, success metrics that inf
Area: Madison ›
Categoría: Empleos ›
Subcategoría: Otros empleos ›
Contacte al anunciante