Backlink

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The relevance of your content is a determining element in how it will appear in SERPs, but collecting backlinks from respectable sites can also help your site rank higher. We don't know all of the ranking parameters used by Google in its algorithm, but we do know that links are at the top. However, not all links are created equal. This is where the concept of link equity comes into play.


The relevance of your content is a determining element in how it will appear in SERPs, but collecting backlinks from respectable sites can also help your site rank higher. We don't know all of the ranking parameters used by Google in its algorithm, but we do know that links are at the top. However, not all links are created equal. This is where the concept of link equity comes into play.

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