Digital Audience Development M

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Job Description Digital Audience Development Manager responsible for growing audience through coordinating coverage of regional digital reporters in Texas. Working with Director of Audience Development to develop and implement audience growth strategies resulting in increased site visits and subscriptions. Operational Duties - Hearst Community Newspapers Oversees, directs and coaches breaking news "go" team in Texas with the goal of growing audience visits to all of our sites. Plans, assigns and directs work product of digital reporters on team. Works with Audience Director to develop strategy for both top of funnel and subscriber activation. Oversees development and production of newsletters designed to drive top of funnel traffic. Work with digital producers, editors and writers on innovative packages and new ways of storytelling that drive subscriber starts, engagement and retention. Work with Community Group Publishers to develop and implement digital subscription and audience growth strategies and oversee tactical implementation of said strategies. What will it take to be successful? A media visionary with experience in digital content production, particularly in small to midsize local markets A complete and thorough understanding of how content platforms work Knowledge on the most recent trends in online publishing and digital readership trends Ability to nurture talent and identify key hires to accomplish company goals An ability to take and give constructive criticism Passion and belief in local, regional and statewide journalism and its role as a societal change agent An ability to balance news values with what drives digital metrics, and a recognition that without the first, the later will eventually suffer Familiarity and experience in using audience metrics to drive tactical as well as strategic decisions on content production and resource allocation. Familiarity with CSS and basic HTML Experience in social media as a vehicle to drive traffic, increase reader engagement and build brand Experience in identifying, spearheading, developing and maintaining external relationships Understanding of the basic media laws and ethics recblid s3isflqpfdlk8fp3p14m3e016hmupd
Job Description Digital Audience Development Manager responsible for growing audience through coordinating coverage of regional digital reporters in Texas. Working with Director of Audience Development to develop and implement audience growth strategies resulting in increased site visits and subscriptions. Operational Duties - Hearst Community Newspapers Oversees, directs and coaches breaking news "go" team in Texas with the goal of growing audience visits to all of our sites. Plans, assigns and directs work product of digital reporters on team. Works with Audience Director to develop strategy for both top of funnel and subscriber activation. Oversees development and production of newsletters designed to drive top of funnel traffic. Work with digital producers, editors and writers on innovative packages and new ways of storytelling that drive subscriber starts, engagement and retention. Work with Community Group Publishers to develop and implement digital subscription and audience growth strategies and oversee tactical implementation of said strategies. What will it take to be successful? A media visionary with experience in digital content production, particularly in small to midsize local markets A complete and thorough understanding of how content platforms work Knowledge on the most recent trends in online publishing and digital readership trends Ability to nurture talent and identify key hires to accomplish company goals An ability to take and give constructive criticism Passion and belief in local, regional and statewide journalism and its role as a societal change agent An ability to balance news values with what drives digital metrics, and a recognition that without the first, the later will eventually suffer Familiarity and experience in using audience metrics to drive tactical as well as strategic decisions on content production and resource allocation. Familiarity with CSS and basic HTML Experience in social media as a vehicle to drive traffic, increase reader engagement and build brand Experience in identifying, spearheading, developing and maintaining external relationships Understanding of the basic media laws and ethics recblid s3isflqpfdlk8fp3p14m3e016hmupd
Contacte al anunciante